The project was founded and is led by Armenian entrepreneur and investor Narek Margaryan. The operational management and franchise development of Ladurée in Armenia will be overseen by Parvanyan Consulting, headed by Mher Parvanyan.
The first Ladurée boutique and tea salon is expected to open soon in Yerevan, representing the beginning of a broader development vision that plans several future Ladurée locations across Armenia.
Founded in Paris in 1862, Maison Ladurée is internationally celebrated for its iconic macarons, refined tea salons, and timeless Parisian art de vivre. Today, the Maison operates across major international destinations and represents more than 160 years of French culinary heritage and elegance.
The first Maison Ladurée in Armenia will introduce guests to the authentic Ladurée experience, combining refined French hospitality, signature pastry craftsmanship, elegant tea salon culture, and the atmosphere of true Parisian art de vivre.
The arrival of Ladurée in Armenia represents an important milestone in strengthening the cultural and business ties between France and Armenia, while contributing to the continued development of Armenia’s premium hospitality and lifestyle sectors.
