EasyPay, one of Armenia’s leading fintech companies, has undergone a rebranding and will now operate under the name easy. Working with the team at formascope agency, the company has developed a new brand identity and system that reflects the ease at the heart of everything easy does.
The company’s vision remains unchanged: “To remove all payment-related difficulties from daily life.” However, EasyPay is evolving into a more emotionally driven brand — easy, which is more than just a name; it is the company’s promise to make life easier.
The company celebrated the beginning of this new chapter with its partners. On November 6, easy held its rebranding event at the HayArt Cultural Center. The company’s CEO, Mher Galstyan, introduced the new brand and presented the changes that have already been made, as well as those yet to come. This was followed by the premiere of the new video presenting easy and its products.
The event continued in a more relaxed atmosphere, with jazz performances by the Karen Mamikonyan Trio and catering. Towards the end of the evening, guests enjoyed electronic music performed by Vahagn Martirosyan and chose a preferred book and coffee as gifts.
Making everyday life easier is the central idea behind the rebranding. To bring this concept to life, one of the event halls featured an exhibition of everyday objects in two versions: an original design and a later version that improved on it and simplified life. The exhibition featured items such as a pocket watch and wristwatch, a suitcase without wheels and one with wheels, a heavy metal iron and modern steam iron. The final display featured the easywallet and easypay apps, representing the transition from easy to even easier.
Formerly known as EasyPay, the payment and settlement organization has been helping people manage their everyday financial transactions more easily since 2014. Today, thousands of people manage their accounts and transfers, make car-related payments and repay loans, purchase insurance policies, buy tickets, and much more with just a few taps.
In its operations and relationships with customers and partners, easy will be guided by four core values: ease, support, transparency, and responsibility. Privacy and security remain the company’s foremost principles.
The company’s easykiosk payment kiosks will continue to provide customers with the option to make cash payments. easy also announces that a new payment app will be available soon.
